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Build Better Business, Build a Better World.
Why ethics, sustainability, and innovation aren't trade-offs. They're how organizations create lasting value for people, the planet, and long-term prosperity.
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Strategy / Sustainability / Systems / Research
I design business systems built to last.
Siera Gunnett is a business strategist, entrepreneur, and researcher working across strategy, sustainability, systems, and emerging technology.
Early entrepreneurial work through Plannett Gunnett, start up business consulting, and current graduate study in Global Business & Sustainability form the throughline.
01 / What This Means
Built to last is the definition of sustainability here.
A sustainable business is not only environmentally responsible. It is a system capable of continuing to create value without undermining the people, resources, organizational structures, economic conditions, or natural systems it depends upon.
Management practices
influence
People
shape
Performance
Technology
changes
Workflows
Economic conditions
pressure
Decisions
while
Culture changes behavior
Business decisions rarely exist in isolation. Management practices can influence people. People influence performance. Technology changes workflows. Economic conditions influence decisions. Culture changes behavior.
The work is increasingly about identifying relationships, questioning assumptions, and understanding how different parts of a business system interact before designing around them.
02 / Ideas Behind the Work
Thinking through the system.
Published writing becomes part of the argument: consumer behavior, marketing, clothing, and daily decisions are treated as signals inside larger business systems.
Substack note
You Don't Know How to Shop Anymore
What constant marketing has done to your buying habits.
Read the articleSubstack note
Why Do You Wear What You Wear?
Day to day we make the vulnerable and communicative decision when we pick out our outfit, not knowing how impactful that decision really is.
Read the article03 / Current Chapter
Currently in New York.
I'm currently in my graduate studies in Global Business & Sustainability at IE New York College and am expanding the work toward deeper research into understanding business systems through organizational behavior, ethics, sustainable business, changing systems of work, technology, AI, and quantitative analysis.
Academic research / SPSS
Rather than assume two conditions are related, ask the question.
Quantitative research and SPSS provide another way to test relationships that might otherwise remain assumptions. In one academic project, the question was whether higher GDP per capita is associated with longer life expectancy across countries after controls.
- Dataset: 179 countries, with 150 complete cases in the final model
- Method: multiple regression using IBM SPSS Statistics 29
- Focus: GDP, public health spending, fertility, and undernourishment
- Limit: one year of data, so findings are associations rather than proof of causality
04 / Professional Journey
Building, advising, managing, investigating systems.
My work has moved through venture building, startup consulting, brand and business management, and research. Each chapter adds a different view of how business systems behave.
Venture building
Plannett Gunnett
Founded and built as an entrepreneurial venture, Plannett Gunnett began with a retail and product focus centered around strong ethical and sustainable standards. This venture was scaled to a profitable business model that employed 10 professionals. This chapter revealed how sustainability depends on messaging, operations, process, resources, strategy, and the business model itself.
Advising
Business Consulting
Consulted 200+ entrepreneurs over the span of 2.5 years with the goal of helping move their ventures, at any stage, from idea to open doors. Startup business consulting exposed recurring questions across industries: how models work, where operations break down, what assumptions guide decisions, and which problems repeat across very different businesses.
Managing
Business / Brand Management
Supporting day-to-day operations and priority projects through research, process improvement, project coordination, and strategic problem solving. Adding structure and capacity where the business needs it most.
05 / How the Work Happens
Seeing the system, not just the symptom.
Strategy, systems thinking, sustainability, observation, business development, process design, quantitative analysis, and experimentation all serve the same purpose: understand the relationships before designing the response.
Map the system
Question the assumption
Study the data
Design the process
Test and adapt
06 / Ideas in Public
An evolving archive of questions.
My philosophy put into public media: Writing, video, research, and technical experiments become different ways of examining the same questions and making the thinking behind the work visible.
Purpose-driven business and consumer behavior
WMU feature on Plannett Gunnett's sustainable fashion work
Published explanation / video
MEET PLANNETT GUNNETT
@plannettgunnett
Short-form public thinking
A risk worth taking, is a risk worth taking
@plannettgunnett
Short-form public thinking
Why do we wear what we wear?
Applied systems design
GitHub: Business Systems Diagnostic
Free tool turns existing business files into opportunities for greater efficiency
Try now
07 / Credentials
Ongoing learning
Current
MS, Global Business & Sustainability
IE New York College
New York City
Undergraduate
BBA, Entrepreneurship
Western Michigan University
Applications
- SPSS
- GitHub
- Quantitative research
- Data analysis
- AI-assisted workflows
- Automation
- Digital experimentation
08 / Invitation
Let's build something that lasts.
For consulting and strategy engagements, research and collaboration, professional opportunities, or conversations around sustainable business and better systems contact me at